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Abu Dhabi Pension Fund
Brand Relaunch

Client
Abu Dhabi Pension Fund
Agency
Sabha Advertising
Studio
Hueman Creative
Abu Dhabi Pension Fund — Brand Relaunch

An orb moves through the desert, bringing water, greenery, and 25 years of purpose forward. The show traced the organisation's founding values through a journey of landscape and progress, opening onto a vault of history before arriving at a new logo. A corporate film built to feel like discovery.

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