
Abu Dhabi Finance Week · 2025
01The symbol of an entire economy, brought to life at the festival's opening. A falcon flew out of a flat screen and into the room.
Anamorphic and forced perspective visuals that blur the line between screen and structure.

Unable to load this animation. Please try again.

The symbol of an entire economy, brought to life at the festival's opening. A falcon flew out of a flat screen and into the room.
Anamorphic visuals for an Oscar and Grammy-winning artist. Every illusion belonged to the song.
The line between the structure and the screen disappeared. We created Particle Rooms and Kinetic Structures.
The world's largest cricket stadium became the world's largest projection surface.
We turned a temporary dome into an impossible journey. You did not watch the story. You travelled through it.
Date palms, falcons, irrigation systems, souks and the soul of Al Ain, reimagined anamorphically.
The same flat screen became entirely different sets within seconds.
An anamorphic opener: growth, history, and a new identity, all carried by a single orb of light.
The oldest stories and the newest dreams told through movement, and anamorphic illusion. It was a portrait of a country in motion.
Unable to load this animation. Please try again.
FAQ 03 in action. Every shot in this video is filmed from the wrong angle. Watch it from the perspective of everyone not standing in the centre.
Scenic content is digital scenography.
It is the design of stage environments, structures, and elements that would traditionally be built physically.
Using anamorphic and forced perspective systems, these elements are created digitally, producing the illusion of physical builds on stage.
The result is the ability to construct complex visual environments without the constraints of fabrication, logistics, or budget.
Anamorphic content uses forced perspective and geometric distortion to create the illusion of three-dimensional space on flat LED surfaces.
When designed correctly for a specific stage configuration and audience sightline, the screen ceases to read as a flat screen. Objects appear to occupy physical space.
The illusion holds live, and it holds on camera.
Anamorphic content works when it is calibrated to a specific screen geometry, a specific viewing angle, and a specific audience position. However, even with flat screens, the visibility and illusion do extend beyond the centre.
No. There are certain rules, frames and negative spaces needed to build the illusion.
For events, think of it less like a continuous illusion and more like a considered sequence of slides.
Opening films work the same way: a stack of precisely designed frames rather than a feature film in motion.
We are based in Dubai. Our work is built for any stage, anywhere.
We redefine what screens are capable of. Digital scenography for live experiences.
Unable to load this animation. Please try again.
Digitally built kinetic systems. Structures formed from unique materials. Particle rooms. Depth where none exists. Through forced perspective design, flat screens behave like engineered structures, once requiring massive builds. The cost disappears. The presence remains.
Unable to load this animation. Please try again.
We design digital environments that evolve continuously, shifting identity, tone, and spatial narrative without touching a single physical structure. One stage transforms across content topics and show segments.
Unable to load this animation. Please try again.
These are not animations. They are precisely engineered illusions that can make an audience question what is real. One moment, calibrated correctly, anchors an entire experience.
Hueman Creative was built within the live event industry. Not alongside it.
Content studios understand screens. We understand everything that surrounds them.
We do not reverse-engineer what is popular. We build what becomes popular.
Projects are directed at the studio level and executed through a network of specialized designers, animators, and creative technologists.
The studio's founder, Caje Afonso, is one of the most watched social voices in live event production globally. That reach is not separate from the work. It is proof of how deeply we think about it.
The studio is always looking for people who operate at the edge of what screens can do. We don't have open roles. We have ongoing conversations. If your work is exceptional and your thinking is spatial, reach out. Show us what you make. Tell us how you think.
studio@huemancreative.com ↗Subject line: Collaboration