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Turn flat screens into
sets, illusions, and unforgettable live moments.

Anamorphic and forced perspective visuals that blur the line between screen and structure.

ADFW 2025 opening film
Abu Dhabi Finance Week 2025Explore the work ↗

Selected work.

09 projects / Live experiences
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Frequently asked questions.

Viewing the illusion from different angles

FAQ 03 in action. Every shot in this video is filmed from the wrong angle. Watch it from the perspective of everyone not standing in the centre.

01What is Scenic Content?

Scenic content is digital scenography.

It is the design of stage environments, structures, and elements that would traditionally be built physically.

Using anamorphic and forced perspective systems, these elements are created digitally, producing the illusion of physical builds on stage.

The result is the ability to construct complex visual environments without the constraints of fabrication, logistics, or budget.

02What exactly is anamorphic content?

Anamorphic content uses forced perspective and geometric distortion to create the illusion of three-dimensional space on flat LED surfaces.

When designed correctly for a specific stage configuration and audience sightline, the screen ceases to read as a flat screen. Objects appear to occupy physical space.

The illusion holds live, and it holds on camera.

03Will everyone in the audience see the anamorphic illusion, or only people in the centre?

Anamorphic content works when it is calibrated to a specific screen geometry, a specific viewing angle, and a specific audience position. However, even with flat screens, the visibility and illusion do extend beyond the centre.

04Is it like a full 3D animation?

No. There are certain rules, frames and negative spaces needed to build the illusion.

For events, think of it less like a continuous illusion and more like a considered sequence of slides.

Opening films work the same way: a stack of precisely designed frames rather than a feature film in motion.

05Do you work outside the Middle East?

We are based in Dubai. Our work is built for any stage, anywhere.

The perspective.

We redefine what screens are capable of. Digital scenography for live experiences.

01

Engineered Realities

Engineered Realities

We simulate the physical world.

Digitally built kinetic systems. Structures formed from unique materials. Particle rooms. Depth where none exists. Through forced perspective design, flat screens behave like engineered structures, once requiring massive builds. The cost disappears. The presence remains.

02

Transforming Environments

Transforming Environments

One screen. Entirely different worlds.

We design digital environments that evolve continuously, shifting identity, tone, and spatial narrative without touching a single physical structure. One stage transforms across content topics and show segments.

03

Spatial Illusion

Spatial Illusion

These are the moments a room stops.

These are not animations. They are precisely engineered illusions that can make an audience question what is real. One moment, calibrated correctly, anchors an entire experience.

The studio.

01

Hueman Creative was built within the live event industry. Not alongside it.

02

Content studios understand screens. We understand everything that surrounds them.

03

We do not reverse-engineer what is popular. We build what becomes popular.

04

Projects are directed at the studio level and executed through a network of specialized designers, animators, and creative technologists.

05

The studio's founder, Caje Afonso, is one of the most watched social voices in live event production globally. That reach is not separate from the work. It is proof of how deeply we think about it.

Meet Caje Afonso ↗

We build with people
who see differently.

The studio is always looking for people who operate at the edge of what screens can do. We don't have open roles. We have ongoing conversations. If your work is exceptional and your thinking is spatial, reach out. Show us what you make. Tell us how you think.

studio@huemancreative.com ↗

Subject line: Collaboration