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Yas Mall
National Day

Client: Aldar
Agency: Hueman Creative
Studio: Hueman Creative

Yas Mall — National Day

Yas Mall traced the full arc of UAE identity, from Gulf fishermen, pearl divers, and ancient souks to finance, space exploration, and AI. Dance and anamorphic content moved together, each frame a scene from a story still being written. The oldest images and the newest ones, connected by the same thread.

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